I live in Voorhees Township, in eastern Camden County in South Jersey. Around here, odd as it may sound, the arbiter of our cultural and societal zeitgeist is a chiropractor named William Nicoletto. Dr. Nicoletto is an institution–the sign out in front of his practice, as long as I can remember, has been a running commentary of our shared experience as Voorheesians. Every few days, the message is changed to a different statement on the weather, or current events, or, most often, sports. He’s such a part of the culture that when the township made road signs with movable letters illegal (they’re allowed in Gibbsboro, literally across the street from Dr. Nicoletto’s office), he was allowed an exception.
Earlier this week, with the Phillies seemingly in a free fall from playoff contention, I was driving home from work when I noticed that the sign had been changed. I submit the following without commentary.