In today’s world, use of social media is essential for any organization. In sports, social media just as important. Even if a team isn’t performing well on the field/court/ice, social media can keep fans interested and entertained. Let’s take the Sixers for example. They are one of the NBA’s worst teams in terms of wins and losses over the last couple years. But their Twitter account has been one of the best I’ve seen. They’ve mastered the ability to keep a fun and ultimately positive vibe in the midst of losing so many games.
The same cannot be said of the Phillies. A couple days ago, Sean Dolinar over at Fangraphs wrote about the offseason Twitter usage amongst MLB teams.
The Phillies ranked near the bottom in in Tweets per day, Tweets with media, and overall interactions.
Now, the Phillies aren’t the worst team, but their current situation puts them in a position where social media popularity could really benefit them. Fans are starting to lose interest.
It’s time to step your game up, Phillies.