According to ratings released earlier today, Philadelphia Phillies fans are tuning out in almost record numbers. Since 2011 season, the Phillies have lost approximately 67% of their television viewing audience. Their club-record 102 wins in 2011 made the team easy to watch particularly compared to last year’s 73-89 finish, a mark that matched their 2013 finish and their worst since 2000’s 65-97 disaster.
Comparatively, the Phillies lost less of their viewing audience than the Sixers did (72%) but lost substantially more viewers. The Phillies’ 25, possibly 27, year deal broadcast extension kicks in next season and you have to wonder if Comcast is having a bit of buyer’s remorse, even with the Phillies having some accountability by having a stake in the network. Then again, the Houston Astros were a part of a a sinking, messy cable channel and turned into winners just a few years later, so I suppose panicking before the deal kicks off is certainly a bit premature.