News

The Phillies are a step closer to securing jersey sponsor

Citizens Bank Park has been the home of the Phillies since 2004. (Tim Kelly/Phillies Nation)

Jersey sponsorships are coming to Major League Baseball as early as Opening Day 2023 thanks to an agreement between the league and the players association. Most teams are in the process of hiring a marketing agency tasked with selling the rights to advertise on the uniform. The Phillies, according to the Sports Business Journal‘s Terry Lefton, have hired U.K. based agency Two Circles to secure a future deal for the team.

Phillies vice president of partnership sales and corporate marketing Jackie Cuddeback told the Sports Business Journal that the team spent two-and-a-half-months vetting agencies and Two Circles stood out among the other seven considered for their “data-driven approach” and “great successes in Europe.”

The Phillies are Two Circles’ first venture into North American professional sports. The marketing agency has previously secured kit sponsorship deals for Premier League club Chelsea F.C. and Serie A’s A.C. Milan.

There is a notable local connection with Two Circles. The company’s North American managing director, Adam Davis, previously served as chief operating officer of the company that owns and operates the Philadelphia 76ers, Harris Blitzer Sports & Entertainment. Davis spearheaded the Sixers’ Crypto.com jersey patch deal in 2021.

Does that necessarily mean the Phillies are more likely to sign a jersey patch deal with a cryptocurrency exchange company? Not really, but it can’t be completely ruled out considering there is a precedent with these Davis-led deals.

These future deals, unfortunately, are not as simple as slapping a Tastykake logo on the side and calling it a day. As Lefton noted in his article, the current asking price for advertisement deals around the league exceeds the total value of many ballpark naming rights deals. For context, the Phillies are in year 18 of a 25-year, $95 million stadium naming rights/broadcast media package deal with Citizens Bank.

According to Forbes, helmet decal sponsorships, which would be the same league-wide, could arrive as early as the 2022 postseason. Alcohol (sorry, Yuengling), media and betting companies are not permitted to buy advertisement space on MLB uniforms.

The 4×4-inch sleeve patches are likely to go on the right sleeve for the Phillies since the number patch appears on the left. The logos of the patch must remain the same for every jersey, meaning whichever company sponsors the Phillies’ jerseys cannot have a maroon and powder blue logo for the throwback uniforms. Both the league and players association must approve every team’s sponsor patch.

The San Diego Padres, who have signed a deal with Motorola, are the only team who has publicly revealed their jersey sponsor for 2023.

MORE FROM PHILLIES NATION

  1. Phillies 2022 Walk-Up Songs
  2. Jean Segura Out 10-12 Weeks With Broken Finger That Will Require Surgery
  3. On Joe Girardi’s Unsatisfactory Job Security Comments
  4. Inquirer Report Says Phillies Are ‘Believed To Be’ Only Team That Failed To Secure Apartments For Minor League Players
  5. Former Phillie J.A. Happ Announces Retirement
  6. Watch: Brett Myers’ Son Kolt Crushes Home Run
  7. Phillies Nuggets: How Close Is Alec Bohm To Unlocking His Power?
  8. Scott Franzke Opens Wednesday’s Broadcast With Touching Intro After Texas School Shooting
  9. The Numbers Behind The Phillies’ Bizarre Cycle Drought
  10. ‘That Was Pretty Special’: Brad Miller Reflects On Best Moments With Phillies

Phillies Nation has been bringing Phillies fans together since 2004 with non-stop news, analysis, trade rumors, trips, t-shirts, and other fun stuff!

Browse the Archives

Browse by Category

Copyright Phillies Nation, LLC 2004-2024
Not Affiliated with Major League Baseball or the Philadelphia Phillies

To Top