Reading Abandons Heritage, New Team Name Coming – Phillies Nation

Reading Abandons Heritage, New Team Name Coming

Reading, also known as Baseballtown, will no longer call its team the Phillies

As you read here first last week, the Phillies’ Double-A club in Reading, PA will undergo a full rebranding, which will include a full name change, the team confirmed on Sunday.

The Reading franchise will announce the new nickname, logos and uniforms at an event to be held at FirstEnergy Stadium on Saturday, November 17th at 12:30 PM.

The upcoming change will end the team’s run of 46 years as the Phillies. While Reading will continue its long-standing affiliation with the big league team from Philadelphia, the rebranding will occur in an effort for Baseballtown to develop its own identity.

News of the team dumping the Phillies name, in favor of the unknown, was met with displeasure from the public, as fans expressed their shock online.

Personally, this was a massive surprise and I was rather disappointed when I learned of the switch last week.  Targeting a new, individual identity at the expense of the one that generations have grown to love certainly presents a difficult situation.  Representatives from Reading’s front office must have expected some consumer backlash, but the team seems confident that the public will appreciate and connect with the new nickname.

Early impressions by some who feel the club is abandoning the most appealing qualities of the sport and some of its teams, those qualities being tradition and history, aren’t very far off.  Not only have many people in the area always cheered for the Philadelphia Phillies, but they’ve grown up rooting on the R-Phils as well.  This team has been a part of Phillies heritage for nearly five decades.

I will assert that if Reading allowed its fans to vote on a team name, the way other clubs have done at times, that would unquestionably deliver an overwhelming opinion to stick by the Phillies name.

Discussions on mediums like Twitter and Facebook have delivered ideas for the new nickname, with humorous options like the Rainbows joining more serious concepts with railroad themes.  Join the conversation by offering your thoughts and suggestions in our comments section.

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  1. Dave

    November 5, 2012 at 9:13 am

    WHY? This is totally unnecessary. Just want to sell some new shirts and hats. A truly bade decision!

  2. phillyfan

    November 5, 2012 at 9:14 am

    My vote is to rename it the Reading Phillies.

  3. Paul

    November 5, 2012 at 9:28 am

    Trying to compete with the Scranton/Wilkes-Barre Yankees who are also “re-naming” their team. No need to change something that doesn’t need fixed. I think as said before, just another grab for more money by the greedy people in charge. Now everyone will need new hats, t-shirts, etc. Don’t buy them, show up with your old, traditional gear and send a message to the owners/officials.

    • Robert

      November 5, 2012 at 9:52 am

      Totally agree with Paul. Boycott the new gear and make ownership feel the pain of their greedy mistake where it hurts the most. This an obvious money-grab ploy. Don’t buy-into it….literally.

  4. Glenn

    November 5, 2012 at 10:02 am

    I have a suggestion…rename them the Blue Jays! heh heh

  5. Ken Bland

    November 5, 2012 at 10:04 am

    Might not be too bad an idea of a marketing scheme. Personally, I’ve never really understood the name Phillies behind the Philadelphia name, but at least playing in Philly, it makes sense. I know what a filly is, but I’m clueless on what a Phillie is. Maybe that’s MY problem. And I don’t pay much of any attention to the switch in affiliations, or economic implications of affiliating with a given MLB club, but Reading Phillies sort of limits your connections in the sensibility column. Course the Barons became the Yankees after Scranton-WB joined forces with them (I think so, anyway), so switching after makes sense.

    New name? Hell, that’s easy. The San Fransisco Giants win it all, across the world, the Yomuri (sic) Giants win the Japan Series, and then there’s the New York Football Giants, defending pigskin champs. It’s Reading Giants Baseball Time…

    • Mike

      November 5, 2012 at 10:22 am

      That would definitely backfire from a marketing point of view. No self-respecting fan of any Philly team would ever be caught dead wearing anything that says “Giants” on it.

  6. Gary

    November 5, 2012 at 10:18 am

    How about the Reading “Greedy Dawgs” or “Greedy Owners” They don’t care about us the consumers who have to spend money to come see the game, money to park, buy food, now new merchandise.

    We will continue to see an increase in teams changing their names, uniforms, etc. The corporations realize that they have to increase their bottom line year over year. Merchandise sales and the team brand is a top way to do this. However, you can no longer simply increase the cost of the same old merchandise and call it inflation. So, teams around the league will resort to this type of tactic as to change the team name and uniform creating an entirely new identity that we the “Fans” have no real choice in. With this change in “Identity” gives the club a viable reason to increase cost to the “Fans (Consumers)” and therefore increasing the bottom line.

    The new brand will not last nearly as long as the Reading Phillies did. You will see more rapid changes in uniform style and colors every few years to encourage or “FORCE THE FAITHFUL” to purchase new stuff. So, I ask, when is enough….ENOUGH? How large do we allow our corporations to grow? How poor do we have to be before the corporations begin to care? I for one will not be buying in. I enjoy going to the big league games…I think I’ll just watch on my computer since it’s A LOT LESS EXPENSIVE.

    • George

      November 5, 2012 at 2:44 pm


      More like “force the FOOLS,” if you ask me. Anyone who actually feels compelled to buy new merchandise because it’s prettier, has a new name on it, or just happens to be made out of rat feces instead of pig snot deserves the scamming of some of his wages.

      Say what you will, gripe as much as you want, but all those profit makers and PR men will come out smelling like roses, because they know what kind of fools most people are, and how much people want to be “first on the block.” How do you think corporations get so big in the first place?

      • Jay Floyd

        November 5, 2012 at 6:51 pm

        Yep…merchandise will likely be available just in time for holiday gifts. Lovely timing on the rebranding by Reading.

  7. Joe S.

    November 5, 2012 at 11:06 am

    I’ve lived in reading my entire life and have always been happy with the reading phillies and the loyal following they had; they basically were a house name in Reading and were THE sports show in town before the royals, express, etc, and tens of thousands of people attended each game. I’m disgusted that the PR guy orchestrating this whole thing even remotely thought this was a good idea and that he should expect 100% negative reaction because there was absolutely NOTHING wrong with the deal they had.

  8. Bobby

    November 5, 2012 at 1:20 pm

    My grandfather (who played for the reading phillies) is rolling over in his grave right now.

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